If you are planning to establish a mobile presence for your
business, one of the first considerations that come to your mind is should I
create a mobile application or mobile website, or both. Determining this depends
on a number of factors, including target audience, purpose, and geography. The
emergence of Smartphone’s and tablets around the world has brought huge change.
According to a recent survey by comScore, 88% of smart phone users use mobile
app and 12% users use browsers in mobile phones. The two major facts in this
survey are:
1. Mobile devices have become an integral part of everyone’s
life all over the world
2. Smartphone and tablet users like application more than website.
The second doesn’t imply mobile application is enough for a business.
In fact, mobile website is also important. The website plays an essential role
in promoting the business on platforms like Google search engine, so the
business can easily reach more online customers. On the other hand, the mobile applications
are developed to maintain long-term relationship with customers and increase
business profits. Let’s see the ultimate
benefits of mobile apps for business:
Messaging and other communication facilities in the app with
the help of mobile application can well connect customers with business.
Therefore, customers can send the instant messages to the company. Moreover,
users can also share their grievance.
Enhances the quality
of services and products:
With the help of direct communication, users can send
feedback about the product. This will help the business to improve the quality
of services and products. And also helps to know what type quality products
customers want.
Support in Direct
Marketing:
Mobile app makes the direct marketing easier. With the help of mobile application, the
business can get payment instantly as the customers can be allowed to pay
through the wallet.
Simplifies Branding
Process:
A mobile application is helpful to simplify the way of
branding and promoting the products and services directly.
Apart from all above benefits, a mobile application also helps
businesses get real customers. Compared to a mobile website, mobile application
gets more and more loyal users because of the rich user experience it can give.
On the other hand, mobile websites are accessed through search engines like
Google, so that users of any platforms like Smartphone and tablets can easily
connect to the business through website. Hence, it is essential for business to
have both mobile website and mobile application in order to succeed in the
digital world.
Conclusion:
Hope that
now you’ve come to know the value of mobile application and website very well.
Both are equally important for the business.
Have a Plan to Develop a Mobile App or Mobile
Website for Your Business?
If you are
interested to develop an app or mobile website for your business, FuGenX,
award-winning mobile application developers in Dubai, will help you do it
amazingly. As an experienced mobile apps development company in Dubai, FuGenX can develop supreme quality apps that people
love to use and share with others.
Reach FuGenX at fugenx.ae or info@fugenx.ae for world-class mobile app and website development services.
